Finding the Perfect Length: How Long Should Your Blog Articles Be?

While producing content, individuals worry too much about the word count. You can write a 10,000-word piece. However, if the article’s quality and substance are poor, it shouldn’t be rated. 

I still get asked, “How long should a blog post be for SEO?” So, my group and I have conducted some research. Every time I go into a new area, I dig deep to learn what makes for excellent content in that field. After that, we start using content marketing while continuously examining our data to see what makes a difference. 

Shorter articles are ranking higher than before. Recent algorithm tweaks have contributed to this, but it’s also a result of shifts in how we consume material (TikTok, I’m looking at you). Additionally, the optimal duration varies greatly throughout SEO company in Kolkata, so be wary of sources offering a general solution. 

 How to Calculate Your Blog’s Duration

The optimal length of a blog article is dependent upon several things!

We’ll discuss the ideal length for your blog and why length is crucial to the success of your content. It’s critical to understand why length might result in more leads for your blog. We hope you have a content strategy ready before you start using your blog to generate leads.

The Variations in Blog Post Lengths

There’s a misconception about blogs: the shorter the content, the more people read it. We are here to dispel this rumor and correct the record!

The Various Blog Lengths And Their Respective Values Are Listed Below:

• 200–400 words: The most excellent postings for debates and involvement are pretty brief. They lack SEO and don’t get as many social media shares. They are only intended for comments and product or service details. 
• 400–600 words: While some refer to them as “the minimum length,” they are still considered shorter blog articles. These are digestible, quick readings for individuals with less time to spare rather than instructional pieces. They work well for social media shares and engagement but are too brief to impact SEO or website traffic.
• 600–1,000 words: These are regarded as journalistic-style instructional postings. These postings are excellent for gradually increasing SEO, referencing links, and including influencers.
• Between 1,000 and 1,500 words: These lengthy pieces have the potential to significantly affect your lead conversion rate, depending on your readership. With partnerships, calls to action, and link development, the length of your content is a potent weapon for generating organic website traffic if you publish quality content.
• 1,500–2,500 words: Because search engines like lengthier postings, these articles are said to be your “Google go-getters”! There are 2,450 postings, according to what we’ve heard, and that could be Google’s sweet spot. Go ahead and provide downloadable information, educate your audience, and include many helpful reference links to influencers to increase organic search traffic. 

When In Doubt, Extend It

This is where it started: length isn’t everything. In the following parts, we’ll detail why length isn’t everything— however, people like substantial, long-form information, so that’s a general guideline to abide by.

Because, in general, value is correlated with length. Nd—disguised as strongly as you can—the most crucial factor that search engines consider is the average value visitors derive from your blog posts. Therefore, by all means, make it brief and sweet if, like marketing expert Seth Godin, you already have millions of readers signed up for your short-form newsletter or if you’re creating a blog post to repost it on LinkedIn.

Deliver Value First And Foremost

Because it’s the most crucial rule, this one was our first. Because length is such an essential aspect of SEO-driven content marketing, it’s helpful to discuss value from the perspective of length.

Every day, Google and Microsoft consider hundreds of variables to determine the order in which they rank content. These are referred to as ranking signals or factors.

It’s conceivable that none of these guidelines are more crucial than the others! Because of rule #3, living by the first two rules is necessary. Researching keywords is a high-impact strategy for bringing in new business, according to 78% of marketers.

Conclusion

Longer material is not the end all be all, as you can see. It goes much deeper than that. Certain businesses, such as sales and banking, SEO company in Kolkata deal with subjects better served by meaningful storytelling and in-depth research. Others, like fashion, aim to appeal to readers who value information above narrative complexity.