4 Characteristics of a Great Business Card

A company’s business cards are still a significant marketing asset. You should get one if you don’t have a business card to hand out to potential clients or collaborators. A business card makes customers feel like they know someone at your company, and a good business card design makes customers more willing to do business with you. Here are some features to look for in a great business card design:

Shape and Size

It’s crucial to determine what size and orientation your business card will be before designing it. This not only affects the size of your writing and the quantity of information you may include, but it also signals whether you’re a traditionalist or a daring nonconformist. Most people are familiar with the horizontal rectangular card format. Vertical cards are less popular, yet they can help you stand out from the crowd. A speciality plastic business card with an eye-catching layer between the front and back sides can be a good choice if you want to stand out.

Logo

The most visible aspect should be your logo, followed by your name. Your logo will determine the colours you pick on your card. For such a small card, two colours are common; however, duotones can be used. The logo can take up half of one side on a one-sided card, and on a two-sided card, the logo can take up the full side.

The fonts you select in the rest of the card can be dictated by the fonts in your logo. If your business deals with children, feel free to choose one child-friendly typeface and one more common font, such as Helvetica. For larger text, such as your name, the “fun” font should be used, while the readable font should be used for anything smaller. Use multiple weights of a font like Helvetica (such Helvetica light and Helvetica bold) and stick to black and white colours if you want to portray professionalism.

Include Only the Most Crucial Details.

It’s tempting to shrink the font size and cram as much information as possible onto your business card. Some designers create business cards that have all the standard information (name, title, company name, phone, email, and website), as well as every social media profile, a sales pitch, a full list of services, and a bio. If your card contains this much information, you will most likely lose the recipient’s attention due to information overload.

You want to include just enough information to stimulate the recipient’s interest and make it memorable, but not so much that it makes their head spin.

Stay Away from Full Coverage.

Full-colour text and designs on both sides of your business card are fairly frequent with low-cost business card printing. However, unless absolutely necessary, resist the urge to cover every white area on your card totally.

When there is no space to write, a dark colour covers the entire surface or a high-gloss finish is applied to both sides, your recipient can’t make notes or jot down a memory trigger. For people who regularly use business cards for note-taking, your black, glossy card might not cut it.

To get the best business card design suggestions, connect with Next Screen Infotech!