4 Simple Website Modifications to Attract More Customers

The coronavirus outbreak has wreaked havoc on many companies.

The impacts of the epidemic have been impossible to predict thus far, from staff members to consumers to internal working methods, but one thing has been very clear: Digital marketing is your biggest ally in helping your business get through it.

We’re not talking about sponsored search advertising, link building, email marketing, social media marketing, SEO or anything else complicated. These marketing areas are all really beneficial. However, there are many far easier ways to boost the marketability of your website without jeopardising your credit score by going overboard with your spending.

Join us as we go through some of the simplest and most efficient methods to make your website more marketable to aid in the growth of your business.

4 Website Tips to Attract More Customers

Include internal hyperlinks.

You might be missing a trick if you don’t include internal links in the text of your website’s pages, whether they’re particular product pages or an existing blog.

This is due to the fact that search engines like links. They assist search engines in determining the purpose and relevancy of information, as well as analysing the structure and general quality of your website.

You may employ a web development company like Next Screen Infotech to help search giants like Google better understand your website’s hierarchy, allowing you to prioritise your most vital pages above less valued alternatives.

Make a change to your GMB profile.

The importance of first impressions cannot be overstated. The same may be said for your website.

Fundamentally, attracting more clients boils down to trust — the more competent and trustworthy you appear, the more likely someone will click through from the search results to your site. This is where your Google My Business (GMB) profile comes in handy.

Google uses your GMB profile to provide direct ranking indications for your website, which is very important for local companies. As a result, be sure you’ve claimed, branded and optimised it.

Take into account that colour psychology may significantly impact whether or not a visitor converts to your website.

Changing the colour of your CTA buttons, whether it’s your ‘contact us’ button, ‘purchase now’ button or ‘Add to Cart’ button, may major impact the total number of conversions. Learn about colour psychology in marketing and have a look at these logo colour choices!

Include a pop-up.

While many people consider pop-ups quite obnoxious, they may also be a very beneficial tool for keeping customers engaged. Pop-ups have been shown to enhance conversion rates by 9.38% when used effectively.

These pop-ups are quick and easy to create, and they may be in a variety of formats, including offers, freebies and newsletter sign-up possibilities. A pop-up might be a welcoming experience if you’re delivering something current and intriguing, such as a discount coupon.

Furthermore, most pop-up solutions allow you to adjust how long they remain visible on the website. Anything that lasts more than 30 seconds is often considered bothersome, and customers are more likely to complain about it.