5 Easy Ways to Boost Branded Traffic in 2022

The end goal of any marketing strategy for you as a marketer is to grow sales and revenue.

But what’s the most effective approach to go about it? When it comes to your website, you should always try to increase visitors. But, unless you want to increase branded traffic, we all know that’s easier said than done. If that’s the case, here’s what you’ll need to know to finish the task.

Increase Branded Traffic in 5 Easy Steps

It takes a lot to increase your branded traffic, from different forms of marketing videos to local SEO company strategies and much more.

To help you get started on this time-consuming effort, we’ve put together a list of 5 practical and effective techniques for increasing your branded traffic.

1.Look for Keywords That Are Associated with a Brand.

It’s all about you with branded keywords. If you want to increase your branded traffic, you must use them.

According to a study conducted by Advanced Web Ranking, branded keywords have a far higher click-through rate than non-branded terms.

2.Produce Useful Content.

It’s vital that you provide content that is both informative and brand-focused. This basic SEO pillar is vital for increasing your branded visitors.

You may begin by incorporating branded keywords into your content to help it rank higher in search results for those terms. As a result, you’ll be able to increase your branded traffic.

3.Make Use of Local SEO.

Because your audience and potential purchasers are mostly local, your SEO strategy for increasing branded traffic should be local as well.

According to Google Trends, the number of searches for the term “near me” has increased dramatically in recent years.

It implies that local SEO has become one of the most popular digital marketing service trends, with the potential to completely transform the marketing environment.

You’ll need to create a specific local SEO plan to appeal to your audience if you want to increase your local branded traffic.

4.Build a Network of Branded Backlinks.

Branded backlinks are an excellent way to increase branded traffic to your site. Links from other trustworthy websites work as endorsements for your site. As a result, your online authority grows. Hiring a professional company like Next Screen Infotech to improve branded traffic will undoubtedly assist.

5.Make Use of Pay-Per-Click (PPC) Advertisements.

Why should you pay for advertising that competes with your natural – and free – SERP results? What a great question!

Because, whether you like it or not, your own website may not always appear at the top of search results for branded keywords. This is particularly true if you’re just getting started or if your brand name is a generic term.

Your site will appear when people search for such terms using PPC advertisements, resulting in branded traffic even if your organic results aren’t yet successful.

Final Words

Branded searches play a vital role in helping you expand your brand. Each of the digital marketing tactics we’ve examined this far, whether local SEO, influencer marketing, guest posting, PPC ads or influencer marketing, all contribute to increasing branded traffic to your website in their own unique way.