How SEO service in Kolkata is Staying Updated on Every Change in The Features of Google Tools!

SEO service in Kolkata has seen a surge in demand with every company realising its potential and eyeing the benefits that can be accrued by hiring some outside help. Nextscreen Infotech Pvt. Ltd. is one of the best SEO companies in Kolkata. How we keep up with the growing demands is by adapting to the changing needs. As SEO professionals, we keep track of the new developments in this field. Listed below are two such recent developments that any SEO professional worth her salt must be aware of.

Cause for cheer for JavaScript Sites:

Good news for all the sites heavily reliant on JavaScript. Earlier this year, Google updated two of its essential tools, the mobile-friendly test tool and rich results test tool, to support JavaScript sites.

The mobile-friendly test tool, as the name itself suggests, is used to judge how easy and comfortable the user experience from the mobile is. The easily navigable sites, when accessed from mobiles, are mobile-friendly sites. The term ‘rich results’ stands for “search results that go beyond the standard blue ink”. This test measures and exhibits the ‘rich results’ that can be generated by a particular site.

Short search result snippets:

One of the things that the SEO professionals take much effort in is the perfect description matching the content. So much time is spent in making the Meta descriptions long to increase the length of the Google search results snippets; this will not, however, be necessary anymore. Google has decreased the length of the snippets, just months after increasing it in the first place.

It is, perhaps, time for the SEO professionals who stress on more extended Meta descriptions to breathe easy. Google no longer relies heavily on Meta descriptions for making snippets. In fact, according to different studies, most of the snippets shown by Google have been obtained from the contents of the page and not really from its Meta description.

Change is the only constant in the field of Search Engine Optimisation. In spite of this inconsistency, SEO service in Kolkata has not fallen short of its A-game. As Google brings changes in its algorithm for ranking pages, the best SEO companies in Kolkata keep themselves ahead of such abrupt changes, which is what helps them to survive despite the stiff competition. At Nextscreen Infotech Pvt. Ltd., we provide professional SEO service of international standard for our clients.