Why is web design so important in e-commerce?

When it comes to e-commerce websites, a good web design dwarves any other factor essential to its success, it attracts a user, establishes trust and provides a great user experience allowing for resales and growth. Here’s how.

1. Attention

When users switch from one e-commerce website to another, the one with compelling web design is where they stop. Before looking for features of the site and products on the website, users look at its aesthetic quality.

This first impression lasts on a visitor and stays with them throughout their surfing, encouraging positive opinions and urging them to ignore any drawbacks.

2. The Trust Factor

While an excellent aesthetic quality of a web design ropes the customer in, its trust factor is the one that carries them through the purchase. A good web design establishes trust immediately, where users feel a sense of assurance in parting with their money safely and securely.

Brands often have signature design elements and colours in their logos and branding. A good e-commerce website design resonates with those elements and colours, thus leveraging the pre-established identity to augment its trustworthiness.

The decisive trust factor is also essential to counter cart abandonment issues that many e-commerce stores face. Having concerns about payment security is the fourth most significant reason for cart abandonment that causes average e-commerce to lose 75% of its sales.

3. User Experience

Attracting customers and carrying out sales once is not enough for a business to thrive. It requires a customer base that returns to the e-commerce website every time it feels the need to buy something. Great user experience is the reason why customers stick to a website and respond to it from time to time.

Long and confusing checkouts are one of the top seven reasons customers abandon a website in the middle of their buying journey. But a good web design enables smooth navigation and distinct availability of relevant information so that at any point in their journey, users are only concerned about what to buy and not how to buy.

Another important thing regarding user experience is the device through which users access the website. With more and more people shopping on their mobile devices, it’s essential for e-commerce websites to be responsive and fast. E-commerce website design services achieve this by the effective use of viewports, breakpoints, and media queries throughout the web design.

4. SEO sums it up

Search Engine Optimization is nothing but developing the best version of a website for the better serving of customers. Good web design encompasses all the steps necessary for good SEO practices.

Faster load speeds and better mobile compatibility are a part of good web-design and directly adhere to the mobile-first index factor that affects SEO. A good web design establishes trust and provides excellent user experience, encouraging customers to stay on a website longer, increasing dwell times and improving ranks altogether.

In this way, good web design facilitates SEO optimization, improving the website’s rankings and ultimately increasing the conversion rates that help a business thrive in the competitive marketplace.

A good web design accomplishes multiple goals in one go – marketing, customer retainment, and SEO. Thus, it is a great option to hire the best of e-commerce web design services to take advantage of what good web design can achieve for a business in the competitive environment of the present.