6 Top SEO Trends for 2019 to Focus On

SEO is one of the most famous online tools to rank a website on page one of Google and other search engines. The SEO techniques have changed time and again by Google to improve the user’s experience. But the year 2019 seems that Google is not changing its algorithm for SEO, but the new technology and user experience are bringing changes in SEO techniques. Let’s discover the 2019 top SEO trends.

Creating Exceptional Content

Google algorithm in 2018 has clearly indicated that it will give value to the content providing in-depth details on a particular topic. Google is one of the most widely used search engines. They are many others competing Google like Bing and Yahoo. So, Google always tries to implement its algorithm to win the trust of its users. Google is now ready to reward those sites providing in-depth information by increasing its rankings.

That means if you are still creating content for the sake of keeping your site updated, that won’t work. It doesn’t matter how many you are posting. Quality of the content matters a lot. Post one content a week that can able to motivate and connect people.

Engaging content is now much valuable. So, stop playing with the number game and provide thorough information on a particular topic.

Voice Search Going to Rule

You will be surprised to know that by 2020, 50% of all searches will be on voice search. The trend is increasing rapidly. Google is now using by people of almost all age groups. Young generations and older people have shown interest in voice searches than writing. So the trend of voice search is increasing year after year.

The “Ok Google” trend is catching attention these days. People have observed voice search an easy way to find information on a particular topic. According to a recent survey in America, more than 35 millions of people are using the voice-activated device at least once a month and one in six Americans own smart speakers. So, SEO is constantly changing and evolving. The increase of voice search has forced SEO experts to focus on different optimization strategies.

Mobile First Indexing

When you use the Google Console, there are two types of fetch and render options- mobile and desktop. Now you will have to focus on fetching your content for not only desktop but also mobile. Moreover, your website should be responsive to get traffic from mobile.

The latest survey has revealed that nearly 60% of all traffic is coming from mobile and other handheld devices. The number is growing year after year. It is expected that the percentage can touch 80% in the upcoming years.

The mobile-first index was launched in 2018. Assuming its success anytime soon can be difficult. But, it is clear that mobile users like to browse through their mobile instead of a desktop. A fully functional mobile site can perform well in the upcoming years.

The AMP framework is now recommended by SEO experts which stands for Accelerated Mobile Pages. It is a Google-backed project. The open standard is capable of giving speed to page loading on mobile devices. If your site doesn’t support AMP, contact an SEO company to upgrade the site.

Rise Of Amazon Search Optimization

According to a study, 56% of consumers visit Amazon first before they switch to other websites. It indicates that Amazon has now become the Google of e-commerce. In this case, if you are a seller and you are not on Amazon, you are losing a huge number of potential customers. So, the year 2019 demands your business to optimize for Amazon also.

The SEO strategy needs implementation. If your website is not optimized for Amazon, don’t worry. There are a few simple steps to follow to optimize the site for Amazon.

Go for keyword research. Use Amazon itself or any reliable keyword research tool that supports Amazon autocomplete research for keywords.

• Create a title and description using the keyword smartly
• Provide top quality images
• Add meta tags to tell Amazon a specific item is targeting
• Track customer’s reviews and address complaints

In the USA, France, UK, and Germany, around 70% of users use Amazon first to locate a specific product. They use Amazon for not only buying products but also everything including product reviews and getting similar product suggestions. In other words, users don’t need help from other search engines to locate specific products. Amazon is meeting user’s queries. So, the year 2019 is provoking SEO experts to focus on optimizing sites for Amazon.

Increase E-A-T

The focus is on appearing yourself as an expert, increasing the site authority and trustworthiness. The E-A-T factor can influence your search ranking a lot. Both Google and Bing are analysing the E-A-T of sites to reward them with better ranking

When you are writing content on a particular topic, you will have to give credit to the person from where you have collected the information. It helps to increase trustworthiness. So, here you need to focus on developing yourself as a brand that users can trust. You will have to prove yourself as an expert. Build your authority to improve your search ranking.

Make Investment in Technical SEO

You will have to focus on not only the site content but also its overall health. Invest your time in technical SEO to improve your site performance.

Some technical points are as follows-

• The speed of the website plays a pivotal role in its ranking. Not only users but also Google doesn’t like a site with poor speed. Google is rewarding those sites which are opening in less than 6 seconds.
• You may need to work on the JavaScript of your site. Your knowledge of JavaScript can improve the performance of the website. Do you know sites with top quality JavaScript are performing well in the search engines? You may need to work on that factor seriously.
• Create internal linking to decrease the bounce rate. If the bounce rate decreases, it will give Google the signal that your site is engaging.

These are top SEO trends in 2019 for which you can initiate on your own or can take help from a reputed SEO Company.