7 Website Goals to Grow Your Business in 2021

Running a business, especially online, comes with a never-ending list and a limited timeframe. In such circumstances, it turns troublesome to prioritize the work and setting goals for the business– specifically your website. But the year 2021 has arrived with a lot of feasible ways that can help you grow your business successfully. You can observe tremendous sales, views, and clicks by following the below-mentioned 7 website goals. Or else, you can use a responsive web design service from a professional company.

Let’s have a look!

Unique Website Visitors

It is all about website traffic. In simple words, more traffic means more sales, increased subscribers, and opportunity.

How to accomplish it : Content is your most significant opportunity here. Spare some time building show-stopping content, optimize it for search engines (more on this later), and run the other mile when it comes to advertising it. You can also make use of a timesaver by directing traffic via adverts.

How to measure it : If you haven’t measured it yet, make a Google Analytics account. Set the date limit to ‘last month,’ and search for the ‘users’ figure.

Page Views

Most companies will explain to you that unique visitors are an essential metric than page views. And that’s apparently true. But it is equally important to set goals for page views too. Why? Because page views are a good sign of how appealing the website is.

Sheer numbers are not great unless those visitors are receiving value from the website. High page views speak that people are visiting on more than one page. They’re reading several contents and liking the website.

How to do it : Look for ways to keep people interested in your site and sending them on a pleasant long drive. ‘Related articles’ at the bottom of your blog posts work properly. So do many entice side-panel links. Think about creating your navigation more instinctive too.

How to measure it : Perform Google Analytics again, following to your unique visitors.

Decrease Bounce Rate

Bounce rate is the rate of users who ‘bounce’ away before they go on another link. They glance at one page and then leave. Keep in mind, we all want users to stay around and explore. After all, more interested visitors are more inclined to purchase from you.

How to do it : The first suggestion is to monitor your website server speed. Visitors are less inclined to ‘bounce’ when your website loads fast. The second is all regarding content and engagement. Manage users on your website with in-depth, appealing content. Use the ‘similar articles’ method to ensure people are visiting more than one page.

How to measure it : Good for Google Analytics.

Email Subscribers

All the most influential marketing names all admit one thing: email subscribers are the most profitable phase of your online business.

Subscribers on your email listing are your ‘most ardent’ leads. They’re engaged in what you have to give, and they’re more inclined to convert. Plus, you can talk directly with them – in their email inbox. Increasing your subscribers is an imperative goal.

How to do it :

• Expand the number of signup boxes on your website.
• Use side-panel boxes, hello bar, and pop-ups (where relevant).
• Give an incentive like a free course, eBook, or quite yet, a ‘content upgrade.’

How to measure it : Set up a MailChimp, Aweber, or Campaign Monitor account if not done yet. They’ll monitor your subscribers and check the growth of your list.

Email Open Time and Click-Through Rate

With your subscriber percentage increasing, let’s send them a few emails! As always, we’ll have to introduce some new objectives here too. What is your prevailing open rate? And what portion of those that open it are visiting your website?

Let’s try to multiply it. Increasing your open rates and click-through percentages will therefore press extra value from your subscriber list.

How to do it : There are all varieties of methods here. Commence with an attractive title to boost your open rate. Using the subscriber’s first name frequently boosts the open rate also. As for clicks, make the headings and images engaging. Or give a discount leading following to your website.

How to measure it : Go back into your email manager (in this instance, MailChimp). Visit your reports, and measure the change in open rate and click-through.

Social Media Engagement and Click-Through Numbers

Numbers are no value unless they produce something. You might have lots of followers, but are they liking, sharing, and socializing with your posts? Are they clicking through to your site? Engagement determines how important your followers are. Are they engaged and interested?

How to do it :

• Be ready yourself.
• Invite questions.
• Stimulate debate.
• Open up a discussion.
• Reply to tweets and questions.
• Create a character rather than just dropping content.

How to measure it : Again, jump into your Facebook or Twitter insights. See how many persons have clicked on or are involved with your current posts. You can calculate this as a percentage of total followers. You can also employ Google Analytics to understand how many visitors are visiting through social media.

Return On Advert Investment

“You need to spend money to make money!” That is usually true. But more significantly, you’ve got to use money properly. It’s effortless to waste money when you’re managing Facebook or Google adverts. Make it an aim to press more return from every penny you spend on promotion.

How to do it : A/B test each advert campaign before you make it live. Estimate which copy and pictures work best. Ensure the landing page you’re sending people to converts, and modify it until it does. By performing this, you’ll get more benefit from your promotion money.

How to measure it : Use a simplistic percentage here. How much income do you create from one Facebook advert? As you make changes and tweaks, watch how that percentage increases.

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