7 Factors to Know for Effective Brochure Design

How can you create a brochure that people want to keep?

It is simple to design a brochure. However, creating a brochure that your recipient will save for future use is no simple task. And this is where a professional brochure design service comes in handy. Good design is essential when designing a brochure with an easily accessible product and service information. The more valuable your brochure is to your receiver, the longer it will stay with them and the more likely it will be forwarded to other potential clients.

Here are seven things to think about while designing a brochure.

Decide what you want to achieve.

The primary step in any planning process is determining your brochure’s goals. This will decide how your entire brochure marketing campaign will run, as well as the design of your brochures.

Know how to fold a brochure.

It is challenging to choose the right brochure fold. The fold should complement the type of material in the brochure and how your target audience read it. A brochure that folds up to disclose each step consecutively would be better for product features or a sequence of steps.

Review your copy.

Many people believe that when it comes to creating a brochure, only the content matters. While the content is essential, the way you offer it to your reader is far more so. This is where the concept of understandability comes into play. Evaluate your copy with the readers in mind. Is it possible that you are providing your reader with too much information? Is it too brief? Brochure marketing requires concise wording as a general rule. You must provide useful information in a short period.

Pick your fonts.

The copy for the brochure is generally structured with a title, a subheading and the body of the text. This is something to consider while selecting fonts for your brochure.

Know what kind of paper you are using and how it is coated.

Durability is also influenced by the paper stock and coating you choose. Stock that is heavier tends to endure longer than lighter stock. Your brochure will be protected from smudging and abrasions, thanks to the coating. It will also enhance the vibrancy of your colours. These solutions can truly make your brochures shine.

Make use of high-resolution images.

When there are so many high-quality images on the internet, using blurry, jagged, low-resolution photos is a crime. Image quality is important for effective brochure design. If you are using stock pictures, choose ones that do not appear to be stock photos. Using corporate photos with one person in the foreground staring directly at the camera is funny nowadays and, if used, could harm your brand’s image.

Add a call to action.

The call-to-action is, without a doubt, the most important section of your brochure. This is where you direct your recipient to do the desired action. You must constantly include a statement that will lead your clients back to you, whether to buy your products, visit your website or take advantage of your discounts.

Next Screen Infotech is your best bet for brochure design. Schedule an appointment now!