Are long blog posts better for SEO?

SEO or Search Engine Optimisation is an online strategy that is used by independent bloggers as well as corporate agencies to enhance the quality of their content and make it more visible on search engines. In a single word it is a tool that optimises your web page.

Search Engine Optimisation (SEO) optimises your article so that it appears on top of the search engine when any particular keyword is typed searched on any search engine. This is done by making your article or blog the most relevant to a particular keyword search.

SEO works in three steps

1. Crawling

In simple words, crawling in SEO means collecting the data processed on Internet websites. Among all the websites, the most relevant ones are selected by the search engine. This step enables the user to be able to connect with millions of web pages and grab the best information.

2. Indexing

Once the search engine has selected the most relevant page according to the keyword search, it scans the web page to analyse what the page is all about. It helps to decide the rank of your web page.

3. Ranking

As you might have already understood with the term used in the third step, here your web page is assigned the rank it deserves based on the relevance that your page carries. This step enables the search engine to select particular web pages from the millions and trillions of existing websites.

By now, you might have got a rough understanding of what SEO means, and how it works. In India, the best SEO company in Kolkata. Now let’s discuss whether long blog posts are beneficial for the optimisation of your web page.

1. Loading speed

The chances of your website appearing on top of a search engine are highly influenced by the loading speed of your web page. The sooner your web page will get loaded, the more chances for your website to appear on the top. Therefore, you must take note of the loading speed.

2. Engagement by users

The amount of user engagement that your page experiences is another major factor that affects the SEO ranking of your web page. There are various ways to increase user engagement on your web page.

• Quality of design and graphics that have been used on your web page.
• Keep it simple. The format of your article should come to seem natural yet appealing
• You can use trending hashtags to increase the engagement
• Most important of all, use relevant keywords

3. Quality of content delivered

The content that your web page offers should be relevant, easy to read, high-quality, precise and interesting. Do not forget to stick to the topic. Going too deep into the details might cause divergence from the need of the topic. Try to use short paragraphs and easily readable sentences. If you’re confused about how to enhance the quality of your content you can get in touch with the best SEO company in Kolkata.

4. Know your target audience

To know your target audience, you can check the profiles of the users that engage the most on your web page daily. Secondly, know the age group of your target audience and create content accordingly. For example, if your audience lies within the age group of 18-25 then you need to update your web page daily and improvise it with the trending ideas.

Thus, if you’re able to focus more on the above-mentioned factors then the length of your blog post won’t matter much.

To avail of the services of the best SEO company in Kolkata, you should check the services by NextScreen InfoTech. They have been in the business for several years and understand the impact of SEO well.