What Is Graphic Design? A Simple Guide For The Beginners

If you want to study graphic design, you already understand the great value of the ability. Learning graphic design will require time, effort, ongoing study, and tons of practice to master—like any new ability. Read on to study the foundations of graphic design and discover how to begin going.

What Is Graphic Design?

So graphic design what is? Combining graphics, typography, and illustration, graphic design is a creative ability and industry meant to convey an idea or notion. It employs a variety of design ideas and strategies to transmit a specific message via visual media. For many companies and brands, graphic design is utilized in concert with marketing and advertising.

Anytime you have seen a logo, flyer, or social media advertisement that grabs your attention and causes you to stop long enough to examine the design, you have seen the potent visual communication tool that graphic design offers.

Graphic Design Mainly Serves What Function?

Good graphic design simplifies message delivery. Imagine a spreadsheet with data analytics. A graphic designer might use different colours to show which metrics are growing and which are declining, enabling the viewer to grasp what is happening and what they should do.

Activities of a Graphic Designer:

Graphic designers develop visual ideas for information communication. They produce everything from packaging to posters and billboards, logos, and marketing materials. Where they work influences the role graphic designer’s play.

They also work with other graphic designers, marketers, business analysts, writers, and programmers to produce winning goods, campaigns, or websites.

11 Types of Graphic Design

Here are eleven of the most often used forms of graphic design accompanied by samples to inspire your creative flow.

1. Brand And Visual Identity Design

While visual identity is how a business appears and is identified, branding is a purposeful method to develop a brand’s reputation. Taken together, they enable customers to know the values of a brand. Once a business or corporation decides on its brand design, a designer may focus on the visual features and components reflecting the brand – its visual identity design.

Everything from colour schemes and palettes to logo design, typeface, iconography, graphics and images, graphics and imagery styles, applications (where to apply these visual designs; think business cards, websites, packaging, and other touch points), and lastly, brand guidelines are included into this design. Work on brand design covers but is not limited to:

• Creating logos and laying down precise rules for their use
• Designing letterheads, icons, and other images.
• Choosing trademark colours and laying explicit rules for their use
• Designing or choosing typefaces and typography rules
• Developing templates that adhere to brand rules and allow marketing,expansion, and other departments to utilise
• Product design’s packaging and visuals

2. Marketing Design

Marketing design is graphic design for marketing projects. Smaller, one-off jobs include promotional emails, and bigger, multifarious projects, including ad campaigns, seasonal campaigns, or creating booths, handouts, and other print materials for conferences and tradeshows, may be worked on by marketing designers. The design of marketing might consist of the:

• Campaigns on social media
• Campaigns for email marketing
• Notes of Newsletters
• Signs and billboards, among other things.
• Posters.
• Print flyers.
• Trade exhibition booths and other resources
• Mailers for a physical copy
• Mobile and web assets

3. Web Design

Web design is the arrangement and planning process for the content and layout of a website. A mix of visual design, art, and utility determines the appearance of a website. Designing a successful website requires a multidisciplinary effort since websites are interactive rather than permanent assets like pamphlets or magazines. Teams of many specialists with complementary skill sets usually create websites as you need visual design abilities as well as knowledge of user experience (UX) and user interface (UI) design. Web designers might be responsible for projects:

• Building a new firm website homepage
• Creating landing pages for marketing campaigns
• Redesigning an old website
• Developing an e-commerce shop layout, and designing a mobile app interface.

4. Illustration Design

Though they are widely used in online marketing and brand design, illustrations also have other applications. Some designers work with bigger design teams and concentrate only on providing illustrations, delivering separate assets for different projects. Designers of graphic assets may create them for:

• Children’s novels
• T-shirts and other wearable items
• Notes and stationery cards
• Websites.
• Facebook
• Interactive technologies and video
• Advertising campaigns

5. Type Design

Certain graphic designers focus on designing or choosing typefaces, typefaces or typefaces. Type design may include:

• Designing personal numbers and letters
• Creating typography elements either digitally or by hand.
• Choosing typefaces and developing brand typography rules for a company

6. Infographic Design

Fundamentally, infographics are just graphically consumable visual representations of facts or information. They could be interactive components on a website, 2D images, or even movies. The common thread is their ability to enable the audience to grasp a lot of material or complex ideas more readily. Projects using infographic design comprise:

• All aim to present complicated information in a clear and visually appealing way using charts
• Graphs, icons, and minimal text; a comparison of different products or services,
• A historical timeline, a breakdown of complex statistics, a geographic map highlighting data points, a step-by-step guide, a visual representation of research findings
• A social media trend analysis, a nutritional breakdown of food items, a career path infographic, or a data visualisation on environmental impact.

7. Textile And Surface Design

Textile graphic designers may create designs for textiles, wallpaper, carpets, and furniture. Many textile designers have knowledge not only in graphic design but also in fabric printing or creation. Projects using textiles and surface design encompass:

• Projects in textile and surface design can range in creative expression from traditional techniques, including dyeing, printing, embroidery, weaving, and knitting, to more modern digital methods.
• They are usually focused on producing distinctive patterns and textures on fabric for fashion and home décor.

8. Design of Packaging

From food to electronics to luxury jewellery, the packaging in which goods are carried frequently determines their value just as much as their contents. Product packaging designers want to highlight or match the contents of the containers. Projects in packaging design include:

• Projects in packaging design call for abstract packaging
• Aluminium packaging, box packing, and ice cream container mock-ups.

9. Editorial Or Editorial Or Publishing Design

In print and digital publications, editorial or publication design is a subset of graphic design. Print and digital publishing design spans:

• Books, Brochures, Catalogues, Newsletters, Emails, and other digital media.

10. Motion Design

Have you ever looked at a graphic design and wondered what it might look like if it were moving, had life, or just had a slight motion? The work of a motion graphic designer is just that: giving graphic designs life by transforming still images into visually captivating and engaging motion graphics. Common motion graphic design consists of the following:

• Title sequences are the first motion graphics sequence usually used to launch a film, TV program, and today’s advertisements, video games, YouTube videos, and even streaming.
• Explainer films, ranging from full-fledged productions to social media shorts
• Marketing tools for online advertisements, commercials, or social media campaigns

11. Design Of The User Interface

Not to be mistaken with a user experience (UX) designer, a user interface (UI) graphic designer works on visualizing user interfaces for digital goods and apps. Several instances of user interface graphic design are:

• Online and mobile app interfaces
• Interfaces for software
• Interactions for gaming
• Interactions on smart watch devices

Conclusion

Although a picture could be worth a thousand words, graphic design can be worth thousands of dollars in any company.

Graphic design is a means of communication between your company and your audience, not just a matter of looks. Companies use graphics at every level of the marketing funnel to inform, interact with, and finally convince potential consumers to buy or behave as intended. Find the best graphic designer near me.