Brochure Design Ideas 2019 to Make Your Business Campaign Successful

A brochure is a promotional document which aims to introduce a company, its products, goals and services. A strategically designed brochure can grab user’s attention and can able to develop a healthy B2B relationship. A professionally designed brochure includes the company name, its logo, attractive taglines and specialization. Though, it is a single folded sheet, it is useful for all types of businesses. With the use of the latest technology, brochure designing has been seeing remarkable changes in its appearance. Modern designed brochures are more attractive, catchy and interactive. Designers are coming with innovative ideas to make brochures a valuable promotional document. The year 2019 seems a golden year for brochure designing because designers are all set to experiment with its font, colour and layout. A professional brochure design company can help you.

Using Wide Varieties of Typography

Designers seem to be ready to experiment with the brochure design. There was a time when using more than two types of typefaces were considered unprofessional. Now, Experiment with typography is hot in trend. Designers are playing with font styles. They are incorporating bold, big and small typefaces to make the text catchy. Breaking the stereotype for typography is bringing changes in the appearance of brochures and giving the company an incredible chance to get out from the monotonous brochure design.

Getting Ready to Use Vibrant Colours

So far, designers were focusing on subtle colours. They liked to keep themselves away from bold and bright hues. Now, they are making changes in their choices. They are opting bright and bold colours to design a brochure. Many of them are also ready to use gradients and patterns of colours. Many brochure designs are now recreated to focus on fresh branding of companies. Designers have observed the fact that bold colours attract the attention of eyes even you are not interested in the particular item. They are using saturated and juxtapose vibrant colours along with muted colours here and there. The aim is to make the brochure attractive and catchy.

Playing with Geometrical Shapes

There was a time when designers were focusing on creating square or rectangular shape brochures. Things are now changing rapidly. They are all set to think beyond their imagination. They are not hesitating to experiment with the structure of brochures. In the upcoming months, you may come across many unusual shapes that you have not imagined before. If you observe a brochure in oval, octagon or hexagon shape, don’t be surprised. It can be a common trend to make the brochure marketing effective and result oriented.

Using Illustration

Designers are now looking forward to replacing images with illustrations. The purpose is to describe a business professionally. It is to provide in-depth information about the company. They are implementing their designs to grab more eyeballs and turning visitors into potential clients.

New 3D Design Brochures

You may have seen 3D wallpapers and 3D billboards. Now, you can able to see 3D brochures. The innovative technology is helpful in billboards. Designers are now planning to explore the third dimension. They are incorporating vibrant colours to create 3D illusions. The future of 3D brochures seems bright. The revolutionary technology can make brochures more interactive.

Using Artistic Photography

A picture is more expressive than words. Images can reveal many unrevealed aspects. So, adding images in brochures is not going away. Now, designers are trying to use artistic images instead of non-artistic. Professionally clicked images can communicate with the viewers. It is believed that the year 2019 will see potential growth in artistic images in brochures designing. The aim is to make the marketing technique more impactful.

Colourful Fonts

Designers are now playing with fonts. They have started adding unusual font colours to make the layout attractive. At the same time, they make sure that the font is readable. They are using the colour palettes cleverly. Contrast colour combination is making the template interactive.

Using Some Hand-Drawn Elements

How about using the signature of the company’s CEO? The hand-drawn elements may be new, but it is to give an artistic touch to a brochure. Hand-drawn images can be used where the company is delivering its successful strategy. It can make the brochure more realistic and interactive.

Simple Yet Creative Design

Every business is different, and the demand for brochure designing is also unique. The trend of creative yet simple design is not going to die. Most IT companies want creative yet simple looking brochures. Likewise, construction companies want an interactive design rather than full of graphics. So designers have given importance to a flatter, cleaner and uncluttered design. You can design a brochure that reflects your business motto and dedication.

Super-Functional Logos

Every company has a logo. A simple looking logo design is always appreciated. But it is not mandatory to use only the uppercase. A top food chain restaurant McDonald has its logo ”m” which is in lowercase. So, many companies are ready to break the stereotype of adding the uppercase. They are all prepared to add all types styles and even symbols to their logo to give the logo a refreshing look, different from others. Many of them have launched their new logo style from their brochure. You can also give it a try.

Evergreen Brochure Sizes & Shapes

Every year, designers like to implement their designs by adding new fonts, sizes, and shapes. There are some evergreen brochure sizes and shapes that you should know. The Tri-fold is a flexible brochure that can adjust to your pocket. The printing features both vertically and horizontally. The paper size can vary from 8.5 inches to 11 inches.

Half-fold is still famous. The style is well suitable for those who want a mini-booklet style brochure.

The die-cut brochures have cut out panels. The printing is done on thick stock and is available in various sizes.

Conclusion

The brochure design 2019 is going to be more creative and attractive. Are you ready to accept these changes? Designers are all prepared to break the stereotype related to brochures to come up with interesting and interactive designs. If your brochure seems you outdated, you can contact a professional brochure design company to design your brochure. Always hire a specialist to make your brochure campaign successful.