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Brand packaging is a strategic instrument that conveys a brand’s identity, values, and promises. It is not just about packing a product. Consumers’ initial perception of a product will greatly affect their buying choice. This blog explores the details of …

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Art and design movements have determined our planet throughout history, from the Renaissance to modern packaging design. One instance of such movements is minimalism against maximalist, two opposing aesthetics that have become rather well-known lately. Whether your business is small, …

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The package at the shop serves as the portal to the good. Consumers react to how the packaging makes them feel at the same time. The purchase behaviour of the customer depends on whether they believe the goods might meet …

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Revenues in the US beauty sector are expected to reach $100.3 billion by 2024.1Born between the late 1990s and early 2010s, this generation – with a tremendous purchasing power of $360 billion – has become a major player in the …

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You had a vision for a product, managed to create it, and are ready to introduce it to the world; you worked hard to get here. However, one major item that most likely never crossed your mind in this digital …

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New package design trends are showing up as we enter 2024 and provide innovative approaches for companies of all kinds to highlight their goods. This is a period of fascinating change when internet environments and packing aisles combine visual appeal …

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