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Never underestimate the value of marketing for your small business, regardless of whether you run an online or brick-and-mortar business. It doesn’t matter how impressive your goods or services are; first and foremost, people need to know about them. Marketing …

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From struggling to surviving and thriving, let’s learn how business can resuscitate today’s challenging and competitive post-pandemic situation! Some pandemic impacts are ever-lasting, and Covid-19 is one of them. From the airline industry to the labour markets, from education to …

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Originally, Facebook was an application manufactured to connect people worldwide from even the most remote areas. But owing to its immense usage in the past decade, Facebook started the feature of running Ads to promote multiple brands online one after …

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It is said that the more repetitive customers of a business, the more successful the business is. But to grow at large scale businesses, apart from wanting their previous customers, they also believe in getting new customers to buy their …

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Not many businesses have professionals in all areas of digital marketing. Some people are good at on-page and technical SEO but not at PPC. Others concentrate only on social media marketing, influencer marketing and brand planning. Agencies frequently specialise in …

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Your brand’s identity is what makes it identifiable and appealing. So, whether you’re writing emails, establishing new landing pages, or sharing photographs on Instagram, consistency is crucial. Establishing and maintaining a brand identity, on the other hand, is easier than …

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