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December 28, 2023 Wrapping up the year with a look back at 2023’s major marketing trends.
Wrapping up the year with a look back at 2023’s major marketing trends.

2023 is going to end within a few days and the year has not been much easier for the digital marketing professionals. Much like the last year, the field of digital marketing has faced multiple hinderance that has affected the …

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December 23, 2023 Measuring Digital Marketing ROI: A Guide for Kolkata Entrepreneurs
Measuring Digital Marketing ROI: A Guide for Kolkata Entrepreneurs

It is essential for businesses to comprehend ROI (Return on Investment) in the present world of digital marketing. It will help them to optimize their marketing techniques and make sensible data-driven decisions. Figuring out the outcomes of digital marketing endeavors …

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March 10, 2023 Branding vs Marketing: Understanding the Key Differences
Branding vs Marketing: Understanding the Key Differences

In today’s business world, branding and marketing are terms that are often used interchangeably. However, they represent two distinct concepts, each with its own unique set of objectives and strategies. While both serve as critical components for the success of …

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May 7, 2022 Is Email Marketing Helpful for Business?
Is Email Marketing Helpful for Business?

Email Marketing Is Still Alive, Effective, & Integral To Every Digital Marketing Campaign. Let’s Find Out How! For many, email marketing is old-school now. As some claim that no one reads those promotional emails anymore, this couldn’t be actually 100% …

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April 11, 2022 5 Easy Ways to Boost Branded Traffic in 2022
5 Easy Ways to Boost Branded Traffic in 2022

The end goal of any marketing strategy for you as a marketer is to grow sales and revenue. But what’s the most effective approach to go about it? When it comes to your website, you should always try to increase …

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March 11, 2022 6 Social Media Mistakes Your Company Is Still Making
6 Social Media Mistakes Your Company Is Still Making

Businesses of all sizes are making use of social media in one way or another to promote their brand. These firms are unfortunately still making simple mistakes in their social media marketing strategy. Double-checking your assumptions is a smart practice. …

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