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Research shows that the cost of an iPhone has increased 81% over the years. Despite this, consumers will still purchase an iPhone this year. Why? Customers value quality and recognise that it comes at a greater cost since they are …
Businesses of all sizes are making use of social media in one way or another to promote their brand. These firms are unfortunately still making simple mistakes in their social media marketing strategy. Double-checking your assumptions is a smart practice. …
Conversational marketing is a relatively new kind of advertising that you may or may not be familiar with. Has your screen ever shown up with a chatbot in the bottom-right corner? A conversational marketing strategy has been put into practice. …
For the year 2022, do you plan to use influencer marketing as part of your digital strategy? Influencers are increasingly being used to link companies with new audiences, but the expanding usage of AR and other new technologies also need …
SEO or Search Engine Optimisation is an online strategy that is used by independent bloggers as well as corporate agencies to enhance the quality of their content and make it more visible on search engines. In a single word it …
The days are gone when digital marketers used to flood brand’s website landing pages with images of brand logos, brand name and other details in the name of building brand awareness. The main purpose in that era of the early …