How Digital Audio Advertising is Being Utilised By The Major Digital Marketing Companies in India!

A digital marketing company in India has the enormous responsibility of advertising and popularising a company so that it remains under the spotlight. Nextscreen Infotech Pvt Ltd, being the top digital marketing company in Kolkata has the upper hand in marketing, owing to its years of experience.

In digital marketing, digital audio advertising has gained traction as people are becoming avid users of audio streaming sites like SoundCloud, Google Play Music etc. Be it for music or podcasts, these sites have many takers, and hence, leading to the rise in prominence of digital audio advertising. DoubleClick Bid Manager of Google is doing its part to bolster the growth of this form of advertising.

The marketing heads of the companies all around the world are busy investing in digital advertisements and are busy searching for the kind of digital ad that provides the best return on investment. The investment made in digital audio advertising has seen a surge off late due to the change in user preference. It facilitates the buying of digital audio ad inventory programmatically on select sites at a global level.

Google announced in May this year, and according to what it said, programmatic advertising is now possible in audio streaming sites such as Spotify, SoundCloud, Google Play Music and Tuneln. This move is sure to influence online advertising immensely. The top digital marketing companies in India are waiting to explore this opportunity. There is a general appreciation among advertisers for its potential.

The advertisers can place the audio in the mp3 format of 15-30 seconds length or even more. It leaves a window big enough to cause impressions on the users. The exchanges supported by DoubleClick for these audio ads include its own Ad Exchange and Rubicon. The click-through rate, according to what is established by many studies, is already showing a lot of promise.

Anyone in the field of digital marketing would be able to appreciate the actual value that this initiative of Google holds. Statistics compiled as part of different studies conducted in the USA in the last few years are overwhelmingly in favour of this move. In 2017, in the USA, the digital audio ad revenues showed an increase of 39 per cent from that of last year, most of which was contributed by the mobile users.

These are the kind of opportunities that a digital marketing company in India waits for. As a reliable digital marketing company in Kolkata, Nextscreen Infotech Pvt Ltd pays particular attention to all such opportunities and engage a wider audience, thus, making sure the clients get the better end of the deal.