Responsive Design: A Must-Have for Websites by the Best Web Design Company in Kolkata

By the term “responsive design” we refer to a website design that has the ability to respond and resize itself depending on what gadget is being used to view it. It does not matter whether the gadget happens to be a laptop, tablet, smartphone, or desktop monitor. A responsive website can boast of having a flexible and fluid layout that allows it to be adjusted in accordance with the different sizes of screens available at present. The primary purpose of this sort of website development will be to render the content of the website in a different manner depending on the screen size or the gadget utilized to view it such that there is no need for the users of the website to resize manually to view the content.

It is a fact that the best web design company in Kolkata is going to go for a responsive web design since it will provide them with lots of advantages. Let us find out why responsive design has turned out to be a must-have for websites right now.

1. Makes your website accessible to a great extent

Individual web searches are accountable for the majority of the website traffic right now. It will be feasible for you to take advantage of lead generation and lead conversion along with other advantages when your website can be accessed by all gadgets easily and users will be capable of searching virtually everything. Put simply, the user-friendliness of the site will be enhanced by responsive website design to a great extent. This will also allow individuals to make purchases from different gadgets without any problems at all.

2. Boosts SEO

It has been observed that it is possible for websites to rank within a short time in local areas. Interestingly, the ranking algorithm of Google aids in supporting sites having responsive website designs. A lot of traffic is derived from mobile gadgets at present which helps the websites to get high rankings. It has prompted Google to switch to mobile-first indexing these days. It implies that the indexing and ranking of your website will be performed by Google depending on your mobile version. For this, it is imperative to have a responsive design when it comes to search engine optimization.

3. Enhances user experience online

It is a fact that users can be distracted by useless popups, irrelevant textual information, and baseless images while viewing any website. However, it will be possible for the users to get all the required info in a hassle-free way in case you have a responsive website. The users won’t be able to get the desired info if your site doesn’t have a responsive design.

Besides this, the navigation of the site likewise becomes easy with the help of responsive design and it enables the users of every type of gadget to browse in a convenient way.

4. Quicker loading time for the websites

It has been revealed by statistics that users refrain from viewing websites in case they take in excess of 3 seconds to complete loading content. The positive thing is that websites with responsive designs will be capable of loading within a short span irrespective of the type of gadget used to access the site. It will be viable for the web pages to load quicker due to the fact that they are built with fluid grids and responsive images and it can affect the amount of time that your visitors will spend on your website in the long run.

5. Quicker web development

In the past, website owners used to create a separate mobile version for their websites whenever a screen of a smaller size was detected. Here, we would like to mention that it takes less time to create a responsive site compared to making a regular desktop website. Besides this, you will also need to spend more money on creating a couple of different websites than making one responsive site only.

6. Reduces the bounce rate

It is possible for the mobile versions of different websites to have a high bounce rate if they provide content that is much dissimilar to the one provided on the desktop version or is excessively scaled down. This bounce rate is going to be a significant problem even though a website might rank well in the search engine results and does not work properly for mobile as well as tablet users. A high bounce rate might be interpreted by Google as evidence that it is not possible for a website to provide users with proper content which can lead to a drop in the rankings.

7. Reduced issues with duplicate content

It is possible for duplicate content issues to harm the search rankings of your website significantly. However, the advantage of using one particular responsive website instead of separate mobile and desktop versions will help to abolish the possibility of duplicate content. Apart from this, it will be feasible to minimize redundancy by performing SEO work to rank your desktop website and applying it to your mobile version too.

8. Will be more affordable

Responsive web design can be considered to be one of the most popular trends on the market at present. It will help to reduce your time and expenses of having a couple of different websites. It will not be a good idea to waste your resources and valuable time creating a website’s mobile version together with the already existing desktop version. Responsive design will allow you to create only one web resource that has been optimized for all types of gadgets so that it can produce notable savings as well.

9. Helps to bring more mobile traffic

At present, individuals are in the habit of surfing the Internet on their smartphones at virtually all times. Basically, the primary function of a responsive web design will be to adapt your site to various formats, such as smartphones, tablets, desktops, and so on. It implies that it will be possible for your content to be flexible enough to freely move across all types of gadgets so that users will be able to view your site without any problems whatsoever.

Final thoughts

There is no denying that the younger generation is prone to using their smartphones more than desktops and laptops at present. As a result, it is the responsibility of the best web design company in Kolkata to create responsive website design to get the best outcomes.