Is Email Marketing Helpful for Business?

Email Marketing Is Still Alive, Effective, & Integral To Every Digital Marketing Campaign. Let’s Find Out How!

For many, email marketing is old-school now. As some claim that no one reads those promotional emails anymore, this couldn’t be actually 100% true. In reality, email has always been one of the most trusted communication channels and still can be a core part of your digital marketing strategy in 2022.

Are Email Marketing Strategies Still Relevant?

YES! The fact is email isn’t going anywhere soon. As years passed, email has grown into a more credible and effective way of helping businesses promote their products and services, advocating their brands, communicating with the target market and audience, generating better ROI, driving their sales, and raking in cash.

The best Digital Marketing Company Kolkata said that email marketing strategies still work great for increasing engagement, organic traffic, and conversions. And they will work better if you follow and incorporate the proven and popular email marketing trends to dominate your customers’ inboxes in 2022.

Benefits Of Email Marketing

• Email marketing is more budget-friendly than other marketing strategies.
• Email campaigns are data-driven and provide measurable results.
• You can use customized marketing approaches for different audience segments.
• Email marketing strategies are very much easier to implement.
• It brings significant investment returns with small funds.

Popular Email Marketing Trends To Watch Out In 2022

To increase your brand engagement and conversions, you must leverage the proven email newsletter engagement trends in 2022. Read on below to find out what’s the hottest email segments for the year!

User-Generated Content helps improve your email marketing strategy and drives better results. With user-specific content, you can offer personalized business insights to the customers and increase the prospect of conversion and engagement.

• Send welcome emails
• Send testimonials & reviews based on the users’ interest
• Encourage surveys and polls
• Send targeted emails

Mobile Optimization is a must for every email marketing strategy today. Optimizing your email strategies for all platforms ensures a superior user experience for the customers.

• Focus on subject line length
• Keep CTA clear & visible
• Add pre-header texts
• Optimize the images

Bespoke Email Campaign is the hottest trend, followed by the top Digital Marketing Company Kolkata. Focusing on hyper-personalized email campaigns will help you attract more loyal customers.

• Product suggestions based on user segments
• Tailored promotions & offers
• Tailored product recommendations based on prospects’ interests
• Send emails with compliments

Interactive Emails always drive more eyeballs and interests. Use interactive email strategies and content to boost engagement. Concentrate on imagery and GIFs, animated CTA buttons, surveys, and polls.

It may include:

• Choices for dark or light mode
• Gamification elements
• Personalized GIFs & Images
• User-focused, interactive content

Sending Customer Appreciation Emails is the best way to maximize your marketing campaigns. Instead of regular promotional emails, send emails that appreciate the prospects, give them compassion, and establish emotional connections. It may include:

• Anniversary Email
• Birthday Email
• Early Access Email
• Engagement Email
• Exclusive Offer Email
• Milestone Email
• Thank You Email