Leading SEO Company’s Guide On Top SEO Mistakes

2017 is about to finish and most of you have almost forgotten about your New Year’s resolution. But when it is talking about SEO, neglecting your resolution for the marketing may put you in a great trouble. This post is going to focus on top mistakes that you need to avoid in order to keep your site ranking up in 2017 and beyond.

1. Awesome Content Needs No Optimization

Content marketing in the backbone of SEO but many site owners feel that creating excellent content is a substitution for this optimization solution. The idea is absolutely far away from the truth. There are many amazing content that has ranked without any optimization. However, this is the exception, not the rule. At Next Screen Infotech, we believe on-page SEO is important to help get the content a good ranking. It is optimization that helps to notice the content by the targeted users. So, even the content is awesome it needs optimization.

2. Guest Posting without Investigating the Site

There is no doubt that guest posting plays an important role in building links, increasing leads, and gaining exposure. But choosing a wrong site for posting can damage your ranking as well as reputation. Before selecting a site for guest posting, take your time to do your due diligence. It is necessary to investigate that the site is trustworthy, has good online ratings and publishes unique and high quality content.

3. Not So Serious about Promoting the Content

Promotion is the key to enhance user’s engagement to the content and improve its ranking. Without it, the content will likely to sit unread and will not get enough links. According to a survey from Moz and BuzzSumo, 50% of the content had 2 or less Facebook interaction and 75% have no external links. So the effort of content marketing will go vain. Each piece of content needs a proper marketing through social media, emailing and various other sources.

4. Developing Short, Pointless Content

In order to post more and more content many Search Engine Optimization service providers create short content. The strategy of creating short content is to get more links. Frankly speaking, longer content works far better than short content. The type of content is highly engaging and improve ranking.

5. Not Paying Attention to Internal Links

Creating internal links is necessary in the point of getting better ranking and user-experience. Building of internal links increases the page view. To use internal links effectively, you can link to highly relevant content, using natural anchor text, linking to “deep” pages rather than only homepage in order to manage link equity and add at least 2-3 links to each piece of content.

6. Giving Social Media More Importance than Link Building

Social media marketing is important but it cannot replace link building. There are some indirect SEO benefits with social media but building link plays a crucial role in ranking.

7. Doing Improper Keyword Research

Keyword research is not all about locating popular, low-competition words or phrases. It is about using relevant and meaningful keyword. It should indicate the topic and sub-topic to cover on your site in order to get targeted audiences. Therefore, use ranking tools as well as listing tools. Make sure the content has keywords in proper flow. It should not look like forceful stuffing. Google is quite strict about keyword stuffing.

8. Avoiding Broken Links

Do you check broken links of your site? If not, go ahead to check out the broken links. It is an annoying condition for visitors and it badly impacts the ranking of the site. Take help of the tool that can identify broken links like Broken Link Checker.

These are some top mistakes under search engine optimization that you need to deal carefully. Always hire a reliable company for evaluation of your site for SEO.

Being one of the leading companies in India, we continuously striving on latest trends to offer the best quality search engine optimization support to our client across the globe. You can also contact our professional Search Engine Optimizer at Next Screen Infotech, who can help you to deal regarding this concern.

Get in touch with us on +919874232797/ surajit@nextscreeninfotech.com for more details. Browse www.nextscreen.in/seo.php to know more.