How To Make Your Website Fully Prepared For Festive Season

Finally, the festive season is upon us. It has started with Navaratri and will continue till the end of the year. This fun-filled time of the year is certainly enjoyable for everybody. But does this time have any impact on business? Of course it has.

Building brand in a modified way during festive season can leave a great impact on your overall business. It gives a site a new look, helps you drive more traffic towards the site and allows you to engage with your audience in a better way. Today, we, the team of Next Screen Infotech Private Limited, one of the leading web design companies in India, will discuss here in which sections of your website you can bring a new look and feel during this festive season. So, without further ado let’s talk about it.

Redesign Your Web Pages

Show your festive spirit by redesigning your website’s homepage. You do not have to change everything completely. Adding a touch of upcoming festival feel can be adequate to showcase your efforts of giving your website visitors a special browsing experience. If your site is not responsive yet, festival season is the perfect time to make it responsive. People browse online a lot from various devices especially during this time of the year. So to drive more traffic your site should be user-friendly. You can also design a custom holiday-themed logo, social media icon or banner advertisement.

If your business is retail-based, accommodate shoppers by incorporating festive deals and gifts pages on your site. Contact us today to make your page ready for the holiday season.

Give Importance to SEO

Making special note of SEO keywords is also important during the festive season. If you want to highlight specific product or service, choose keywords accordingly. Yes, you must continue maintaining your standard keywords. But especially during this season using modifiers to your target keyphrases will be really useful for capturing more traffic.

Planning out festival specific keywords can be a bit tricky, because potential search volume may be tough to anticipate based on previous years’ data. Thus, you should consult professional for expert assistance.

Modify Content

If you want to promote specific product or service of yours during the festive season through your website, develop content according to that and place it in a new page or add to your existing page.

Check the Functionality & Features

Check whether you have any software bug issue on your website or not. Upgrading website is always good to make software bug free, improve page speed and make the site compatible with all the browsers. If you have been lazy about checking and upgrading your website’s functionality and features for a long time, now the time has come to be serious about it.

Maintain Fast Loading Speed Of The Website

Having great content, excellent products, and flawless customer assistance are not enough to be good to go with the search engines. To get indexed easily, your site should have fast loading speed. Especially during this festive season, countless people are browsing online for various products and services. If your site does not load quickly, you will not be able to make people stay on your site. Eventually, you will loose quality traffic and get high bounce rate.

Don’t Forget The Power of Social Media Marketing

Social media marketing plays an integral role in building brand recognition and promoting business especially during this time of the year. Social media platforms give you chance to engage with your audience more closely. Through social media platforms you can access to new customers, old customers and recent customers simultaneously, and you will be capable of interacting with all of them. Every post (blog, video, photo, comment etc.) you make on social media platforms is an opportunity for somebody to react, and every reaction could lead to a website visit, and probably in the end a conversion.

Give your site a new look this festive season and make the site visually appealing to your audience. Have you started planning your festive promotion yet? If not, stop waiting anymore and contact Next Screen Infotech today. Call us on +919874232797 or share your queries at surajit@nextscreeninfotech.com. We are here to guide you. Browse www.nextscreen.in/portfolio.php and check our portfolio and more information.