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February 5, 2024 How To Design A Creative Logo For Your Business: The Ultimate Guide 2024
How To Design A Creative Logo For Your Business: The Ultimate Guide 2024

Have you ever noticed a well-known brand that didn’t have a logo? Not at all? That is as a result of their absence. Your logo greatly influences customers’ perceptions of your brand. It makes sense that you would want your …

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January 29, 2024 Video Impact: Elevating Brand Stories, Amplifying Audience Engagement
Video Impact: Elevating Brand Stories, Amplifying Audience Engagement

Videos have added more values to all kinds of communication since its inception. Like the audio-visual mediums, videos made to promote brands are creating a great impact in popularizing brands quickly compared to other means brands are using. Brand videos …

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January 25, 2024 The Evolution of Influencer Marketing: Trends and Forecasts for 2024
The Evolution of Influencer Marketing: Trends and Forecasts for 2024

It is a fact that influencer marketing is always changing. We expect the world of influencer marketing to witness some significant changes in 2024. This can influence brands, as well as content creators significantly. So, what are its implications for …

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January 22, 2024 The Impact of Sustainable Logos on Brand Perception
The Impact of Sustainable Logos on Brand Perception

At present, one of our primary concerns is about climatic change. Moreover, shoppers are emphasizing more on sustainability. As a result, businesses are trying to make their brand more environmentally friendly. The logo is one of their most powerful tools …

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January 10, 2024 How AI Revolutionizing Brand-Audience Connections
How AI Revolutionizing Brand-Audience Connections

How AI Revolutionizing Brand-Audience Connections? Brands have always toiled hard to reach their audience and grow a bond between the brand and its audience for the long-term. To achieve this relation in an effective way, expert brand marketers have used …

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December 28, 2023 Wrapping up the year with a look back at 2023’s major marketing trends.
Wrapping up the year with a look back at 2023’s major marketing trends.

2023 is going to end within a few days and the year has not been much easier for the digital marketing professionals. Much like the last year, the field of digital marketing has faced multiple hinderance that has affected the …

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