How Does Professionals Design a Logo?

Don’t take logo designing for granted. A logo carries a whole lot of meaning. Designing comes with a greater responsibility because the tiny mage is usually the most recognizable representation of an organization. In other words, it communicates on behalf of a brand.

Professionals are hired who follow a process which is called the design process to create a logo that match with client’s expectation and represents the brand.

5 Principles of Great Logo Design Followed by Logo Designers

Simplicity

Simple yet creative logos are designed by professionals. The aim is to design something which is easily recognizable.

Memorable

If it is quick recognizable, it means it will be quickly memorable.

Timelessness

A logo is created which goes for a long time such as 10, 20 or more years.

Versatility

Designers keep in mind that even the size is increased the logo is not going to lose its quality. They ensure that the design work across all media and different contexts.

Appropriateness

The logo should be resonating with the desired audience.

Process to Design a Logo

1. Research the Field Industry

Before taking pen and paper to design to sketch an image, the designing team conducts a deep research on the company’s services. In this process, the client helps designers to get a sense of the environment the logo is going to live in.

2. Brainstorm

After understanding the client’s business and work speciality, the team of designers involve in brainstorming. It is the process where relevant words, images, colour and alphabets are listed by designers.

3. Sketch

In this phase, pen and paper is used along with computer to create a unique design after finalizing a few brainstorm ideas. It is a rough work that gives an idea how the design will look. The client has to go through it to either pass or reject it. Therefore, designers try to create more than one design in order to get approval for any one.

4. Graphical Designers

Here expert graphical designers give the logo an actual shape using graphic technique. This process may take 1 or more days.

5. Goes for Approval

As the design is ready, it goes for approval. As per client’s suggestion, designers can make some changes.

6. Final Approval

Then, the time comes of final approval by the client.

A professional logo design company in Kolkata maintains the whole standard followed for logo designing. You can take help from the best logo design company of Kolkata to design a logo which has all 5 elements of professional logo.