The Role of Image and Voice Search Optimisation in the SEO Services in India

Staying up-to-date is the responsibility of a good SEO company, which is why some of the excellent SEO services in India are at par with the international standard. The image SEO and voice search optimisation are the two new developments in the field of Search Engine Optimisation for which one must watch out. Next Screen Pvt. Ltd. has a team of experts with experience in both image and voice search optimisation.

What is image optimisation?

Image SEO is the process of optimising the description for images in such a way that websites are ranked higher on the SERP. This concept began attaining prominence ever since Google removed the ‘view image’ option. By clicking on ‘view image’, the user was directed to a page that only consisted of the image. Ever since February 2018 when Google decided to do away with this feature, the users are being directed to the website carrying the image.

The image SEO is back on the rise again due to the reasons mentioned above. Sites that contain many images, especially the entertainment and news-oriented sites have seen a spike in the amount of online traffic ever since the withdrawal of the ‘view image’ feature of Google. When the numbers are stacked in its favour, it is hard to turn a blind eye to image SEO anymore. Optimising images is the need of the present times.

What is voice search optimisation?

It has been found from different studies that there is a section of the population that use voice search religiously. Therefore, effectively optimising content for voice search will direct such users to that particular website; this is important as people are welcoming the voice search feature of Google and are even comfortable with the idea of using it in public.

The most critical thing in optimising content for voice search is to answer the query in precise and concise words. One thing that the content creators should master is how to give away in a few words. Along with this, and providing reliable information on related matters will make sure your site is ranked higher up on the SERP. As of now, the weight of the content, that is, its quantity is also an essential criterion to rank pages.

The experts at Nextscreen Infotech Pvt. Ltd. explore all the opportunities that the changes in the landscape of browsing bring and tap its full potential to the client’s benefit. We provide one of the most reliable SEO services in India, and it most definitely includes image and voice search optimisation.