Website Redesign SEO Checklist: Safeguard Your Existing SEO

You might be ready for a redesign if your website is not performing as it should. One case study revealed leads raised by 314 per cent after a website redesign and search engine optimisation effort. Though redesigns can be costly, they are better than the yearly bleeding of money with a poor website.

When redesigning your seo companies in Kolkata website, be careful not to fall into the traps that might seriously compromise your SEO. This is my website redesign SEO checklist to assist you in doing this.

A Redesign Of A Website Is What?

A website redesign is an extensive modification of your website. Elements of your code, content, structure, and images might change drastically during a redesign, giving your site a whole new appearance.

This is a natural—and crucial—development process for a website. Even if half of consumers think a company’s brand depends much on the design of its website. If you hadn’t changed your website significantly, it would look quite out of date today, even if it was the best website in the world in 2001.

The Horrible Mistreatment of Website Design and Development

The redesign initiative of the website involves the wrong people. By the bad people, I mean either the project is left to the IT department or marketing management; the employees who work on SEO are out of the process. Only if the people in charge of your SEO are active participants in the redesign process will your SEO be protected.

It turned out to be more crucial than usability and knowledge. I have seen businesses pay a high price for a web developer who concentrates on today’s design trends, white space, and big images. They deleted ¾ of the material in doing this, leaving nothing for human visitors or search engines to consume. Pretty is fantastic, but only if people can locate and visit the website will it work.

An SEO-dependent company hired a design agency based in New York that mostly worked with big brands. These brands did not rely on SEO and had decades of exposure. This enterprise client list caused the agency to overlook SEO entirely and hard-code important elements like meta titles and descriptions. While not every website requires SEO, if your lead funnel depends on it, you must choose a design firm that recognises what SEO is and how their work is vitally important in preserving it.

Based on client PSD files, the agency developed a template and entered a soft launch whereby the client took over the development website and updated content. The agency generated 301 redirects, but these were useless once the client changed the URL structure during the soft launch. This meant that many of the 301 redirects missed during the hard launch at go-live produced404s and lost search ranking and referral traffic.

In another soft launch situation, the client created many pages using a page builder, producing a mess of subheaders and extreme content hierarchy confusion. Should you choose to use page builders or even H1 headers in your CMS editor, follow the best standards and create an outline for your search engines and human visitors.

Someone who lacked complete knowledge of the CMS program used—in this case, PHP—was assigned to design and build the website. The freelancer included page builders and plugins that rewrote the stock theme’s solid coding and produced a cluster of poor-quality SEO. Multiple SEO plugins were producing contradicting information for search engines, page content was extremely heavy in code with little content, and CSS formatting was overridden, which created access problems. Go for more than just the most affordable freelancer you could come across. Make sure your freelancer knows SEO and the effects their activities will have on your ranking and website traffic if SEO helps drive your income stream.

SEO Considerations for Website Redesign Before Beginning Work

The slow loading times are the main reason visitors leave a website—88.6% of respondents in a 2020 survey confirmed this. Both directly and indirectly, page speed influences SEO.

This is only one reason to be alert about several elements influencing website redesign SEO; planning a redesign shouldn’t be done carelessly. When things go right, the benefits are enormous.

From what reasonable goals can you create? You must have some benchmarks for your present website’s performance to establish appropriate goals. Make use of your analytics and create SMART objectives.

Conclusion

You can start considering a schedule after you have developed your objectives. Here, the key is to be reasonable. As the website redesign seo companies in Kolkata checklist shows, there are many factors to consider; thus, give yourself enough time to perform a great job.

Then, you must assemble the correct team to implement your vision. To guarantee seamless operation, you will need gifted designers, developers, and content managers, but you should not undervalue one important component: communication. Your staff has to be cooperating, and communication is quite crucial.