Why SEO professionals in Kolkata have high hopes for the integration of Google AdWords and Google Optimise?

An SEO professional in Kolkata has her task cut out because of the immense demand for search engine optimisation by companies in the city, and also due to the changing landscape of this field. One has to be abreast of every change that causes a ripple in this field to develop ideas about how best to manipulate them. As a Kolkata SEO company, Nextscreen Infotech Pvt Ltd. engages the best SEO professionals to do wonders for its clients using new and improved SEO tactics.

A landing page will get the SEO mission far ahead if it is appropriately customised. A customised landing page is essential to have a high conversion rate. As an SEO professional in Kolkata would agree, it is a sacrilege to not pay due to attention to landing pages; this is why every Kolkata SEO company is excited about the integration of Google Adwords and Google Optimize.

More and more ideas about what AdWords components to test in Optimize are doing the rounds. The most important thing regarding this integration is that it presents an opportunity to test a significant number of things or possibilities and understand what will fail and what will not. For one, consider this as a chance to establish a closer connection with the returning users. That’s a start! Provide them with an offer that they will not refuse, shout that out loud on the landing page.

Or, if you wish to target the less promising ones and convert the average performing ad groups, it calls for a different approach. Since it is the age of mobile users, who like to browse on their smartphones itself, decluttering the landing page would be the key. Anyway, different people demand different conversion styles. The primary step here is to understand how people convert and make that conversion possible in your webpage.

Similarly, regional variation in trends is a reality, and with this tool, one can easily find out how useful would it be to experiment with the regional languages in the pages to develop a deeper connection with users.

The gist is that using this tool of Google, it is now possible to conduct numerous tests, not all of which will turn out to be in favour of your page and its optimisation. However, what needs to be remembered is that every negative feedback is an opportunity to improve the performance of the page. Hire a reliable SEO professional in Kolkata from Nextscreen Infotech Pvt Ltd to this end and witness the positive impact for yourself.