Why You Should Take Minimalist Approach to Your Logo Design

Designing a business logo in a proper way is an integral part of the process of making your place strong in the market as a contemporary brand. Do you know how to do it? Take a minimalist approach.

Minimalist approach in logo design is involved with the usage of existing elements, improving simplicity and capitalization of space. Being associated with a renowned logo design company in Kolkata, I have come across countless logo designs of different business sectors. This way I have gathered the knowledge that minimalism in logo design doesn’t make a logo look dull. It defines the “less is more” approach and if you use this methodology strategically, your end result will become really impactful.

How Businesses Rebrand toward Minimalism

During the early period of contemporary business and branding, logos were not that much fancy looking. They used to be designed only for communicating a brand name to customers quickly. Only the business name in a common font used to be displayed on those logos.

Day by day the consumerism started increasing and the fight for the buyer skyrocketed. Thus companies started to put more energy, thought, and creativity into branding. This lead some businesses adopt complicated and ornate logos for setting themselves apart from the rest.

Now the time has changed. If you want to keep up with the time, modernize your business logo by providing it a minimalist makeover.

Let me discuss some popular brands’ logo designs to clear your idea a bit better way.

Firstly, I would like to grab your attention towards the gradual evolvement of Google’s logo. Google always follows a proper strategy on modernizing when rebranding. Over the years, they have updated their logo with small shifts and maintained customer recognition.

Sometimes you just need to execute a few creative reductions. Take the example of FedEx logo. They are stick to the brand signature color till today. But they have shortened their business name from “Federal Express” to “FedEx”. This is a great way to clean up a cluttered logo. If your company name is quite long, keep the initials and create your business logo.

What if somebody already has a short name for the business and want to keep the full name in the logo? Yes, anyone can keep the full name of the business in the logo and still make it look simple and stylish. Just have a look at our business logo. Isn’t the logo design simple yet stylish? Moreover, it tells that the company is trademarked with the small “™” sign.

How to Take Minimalist Approach in Your Logo Design

When you want to take a minimalist approach in your business logo design, two most important things you should consider are space and simplicity. Find the right way to connect the elements of a logo, play with them for creating a unique manner to communicate your brand’s essence to your customers.

Make the good use of color and symbolism. Through a logo, you build your brand’s recognition. So, use something that symbolizes your brand. This way your brand recognition will become unique and unforgettable.

Another thing you must take advantage of is typography. Bend and shape the words and create a nice typeset that works best for your brand. You can minimize some elements from letters too. Whether you use initials or the full name of your firm, choosing the right typography can bring a great impact on your business logo.

Hope you have realized how important this is to keep your company logo simple nowadays. But do not think it is an easy job. Perfect looking simple designed business logo with “less is more” approach can be created after a lot of trial and error. If you feel confused at any point of time, consult a professional. Considering a reputed logo designing company in India can help you go through this logo designing journey successfully.

So, stop taking stress. Gone are the days when people used to worry about their business logo designing. We, at Next Screen Infotech Pvt. Ltd., offer you quality logo designing assistance that follows minimalist methodology and suits individual’s requirement with total perfection.Browse www.nextscreen.in or call on +913364503573 for any assistance from our expert team.