8 Trendsetting Packaging Designs to Watch in 2025

For 2025, the trends in package design centre on innovation, confidence, and a little fun. Creative package design is your opportunity to transport consumers on an unforgettable trip, whether you want to dabble with a sunset colour palette, add a marker pen character, or use smart cutouts.

Maintaining current package design trends for graphics design company in Kolkata can help your business to have the new edge required. And you don’t have to redesign your branding; a little graphic design change may have a major influence!

Key Developments in Packaging Design for 2025

All set to throw things out and give your package design some thrill? Let us explore what 2025 holds.

1. AI-Driven Architecture

Six journalists in 2022 managed to produce a photograph of an astronaut using only DALL-E2, therefore showcasing what generative artificial intelligence might achieve. Less of a new trend than repeating its relevance, generative AI-powered design is here to stay. Funny viral photos created with artificial intelligence image techniques have been noticed. But after working with artificial intelligence and seeing the situation change, I have witnessed their potency in the correct hands.

With their adaptability, artificial intelligence technologies enable 90% of artists to increase their output. Even 76% of building and architecture companies have intentions to use artificial intelligence in their operations.

2. Simplistic Etches and Scribbles

Brands are choosing a raw approach with the Simplistic Scribbles and Etches trend—scribbles that appear like they have been scribbled by hand right onto the box with pens and charcoal, and etches that resemble linocut methods in 2025 instead of smooth, perfect patterns.

This design style reminds us of the need for the human aspect in architecture. This is a response to the increasing influence of artificial intelligence in design as companies want to interact with customers with authenticity. The obvious message is: “This product is made by humans, for humans”.

3. Sunset Variations

Gradients are not a fresh approach to package design. Actually, they have been really popular for some time now. But in 2025, there is a certain gradient gathering momentum—the sunset type. The Sunset Gradients package design style replicates the appearance of a sunset or dawn by using a horizontal flow of soothing colours. Products seem calm and accessible on the shelf from this friendly appearance.

4. Designed Frames

The Curated Frames style gives the 2025 package design more gallery-worthy elegance. This packaging style combines basic text with detailed drawings, paintings, or photos within frames to create a polished, high-end sense that centres the artwork.

Printing technological developments enable companies to put intricate artwork on packaging, therefore facilitating the achievement of that premium, well-chosen appearance. These little masterpieces have soft lines and textures that give goods a luxury or costly impression.

5. Mascots for Markers Pen

Using hand-drawn, doodle-style characters, the Marker Pen characters movement injects fun into the package design. Audiences looking for humour will find attraction in these light-hearted designs.

6. Natural, Earthy hues

Many manufacturers are extending the eco-trend by employing natural, earthy colours in addition to removing environmentally damaging plastics. Earth tones are widespread in cosmetics packaging and have been sought after in niche markets like organic goods. To leverage the sustainability trend, however, companies outside the organic industry have increasingly been employing natural colours.

Organic goods have been associated with “healthy” and “natural” as they have been employing that colour pallet for years. Show showcases your sustainable product packaging and brand’s environmental commitment with low-saturated browns, blues, and greens.

7. Designed Illustratively

We have really joined the creative economy in many respects. Even the left-brain-orientated person becomes more outspoken in everyday life. In packaging, the boundaries separating innovation from business are erasing, altering the terrain and where brands find resonance. As we enter CPG in Web 3.0, creative drawings will remain more popular, and many companies are noticing. A growing number of firms are leaning into new businesses seeking a distinctive brand identification with illustrative graphics or current brands reinvented with revised illustration techniques.

Though they are aesthetically pleasing, hand-written typeface, a graphic style more akin to a drawing, and whimsical figures are a delight to see. Can these trends fit consumer packaged goods? The category and competitive environment determine whether or not illustrations should be included in the package design. Looking like everyone else makes the shelf difference difficult.

If your design theme includes artwork, do testing to identify which of these brand assets appeal most to you, and you can then use them without running the package clutter-wise. Save your package design for just what is unique and clear, then allow the message to guide customers to grab your product off the shelf.

8. Maximalist Designs

Some companies concluded that simplicity was so last year and have moved in the other way. A relatively recent development in the field of product design, maximalism entails everything in excess. More frills, vivid colours, flourishes, and clashing patterns in these “more is better” package designs help to provide customers with an eye feast. When contrasted with the competition, maximalist designs may make goods look unique in fields where minimalism has evolved as the standard.

Conclusion

Seasons affect the trends in packaging design. Bold geometric motifs and contrasting colours abound one year; the next, all earth tones and simplicity. Sustainability, earth tones, simplicity, maximalism, and vintage style define your packaging if you want it to remain current. For more details consult with the best graphics design company in Kolkata.