Understand the Concept of User Testing and things UX Designers should Know

Whenever a product is released, it becomes essential to take an evaluation of the same through user testing. This evaluation helps in receiving the response from the real users. Next Screen Infotech Private Limited is a top-notch web design company that understands and makes use of the latest web design trends 2019 in the making of a website.

It is time to learn about how user testing works and how a UX designer should operate everything with an understanding of the same.

When it comes to product designing, the primary role is played by user testing. Due to this user testing, UX designers get an insight into how users have responded towards it. It helps in making changes if any needed on the basis of the feedback received.

Definition of User Testing

When UX designers initiate a procedure in order to receive instant user feedback, that technique is known as User Testing. For a designer, the users are always a priority and their experience with an application, website, and prototypes should always be smooth and user-friendly. A user should be capable of accomplishing all the operations taking place online.

With the help of user testing, the designing team gets an idea on how things are working for the users and what changes need to be done for making the user-experience turn excellent. It is advisable to process user testing earlier before it gets too late and cost you a huge amount. You will be amazed to know that there are several companies who hire real users to take a test on their website so that a company gets real feedback. For some people, it becomes a real job by which they can earn money and help companies as great support. Even if you don’t want to hire a specific person for user testing, then it is a good idea to call your colleagues from another department who you feel will give true feedback.

What are the methods used for User Testing?

Till now, there has been a wide range of techniques or say methods have developed with the blend of proficiency and skill used by UX researchers and designers for user testing.

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Let’s discuss some of them here:

Usability Testing Online

There are various testing tools and other sources by which one can do usability testing. The designers keep a check on the users using certain products. It helps them know how successful the product is and what changes are needed to make it even better.

Eye Tracking

Eye tracking is basically the measurement of activities taking in an eye. With the use of an eye-tracker fitted on the top of a computer or remote, eye tracking data is collected in an easy manner.

Interviews and Focus Groups

When this method comes into action, the target users are directly interviewed by the UX researchers. Approximately 6 to 12 users are invited to discuss over their experience with an application or interface.

Prototypes

There are several tools like Mockplus, Adobe XD, Figma, Invision, and more that helps in successful user testing. The best part about this method is it doesn’t cost you anything and is regarded as the fastest user testing technique.

Beta Testing

When a product is near to become a finished product, there comes the need for beta testing. Through this method, one becomes able to get true feedback, file bug reports, and track usage.

A/B Testing

A/B test is a perfect testing strategy for when designers are attempting to pick between two contending components

What is the procedure of doing user testing?

User Testing can quite be challenging to bring out solid results. Therefore, here we are introducing the ways by which one can truly get a victory in doing so.

Begin from wireframes and prototypes

Always build a prototype of your product if you are looking forward to opting the most cost-effective and convenient method for user testing. Basically, it is done to give your imagination a real shape. Even non-designers can be a part of this approach and could create a simple interface without any professional knowledge.

Here are a few wireframes and native apps mentioned below that can be used:

• Wireframe – Sketch
• Prototype Map – Mockplus
• Share Screen – Google Hangouts

Locate your user

The very first thing one should do is to get in touch with its existing users. There are many ways through which a connection could be made like email or text. You can send them a complete message with all the details and ask them for participation in your product testing.

In case you are a new brand, the first thing you should do is to locate or find your targeted audience. Trace out a social platform where they can be found in large number like Meetup, Facebook groups, Reddit, LinkedIn, etc.

Build an environment suitable for testing

For user testing, it is vital to have a friendly environment. You may choose a place that is quiet or online will also do. The main thing to consider is that your users do not get distracted with any kind of noise around.

Begin a conversation

Prior to starting the conversation, make sure you have reminded your users about it. This can be done through an email sent 15 minutes before the conversation. As soon as the users get ready, you can put up questions accordingly.

Get the report

After evaluating and asking questions, it comes the time to get the report in the making process. In the report, all the findings are added that were observed during the questioning. You can draw a table having four columns with top headings- users like, constructive opinions, doubts, and thoughts respectively. It will help you in creating new ideas on the basis of feedback received.

Redesign, Test and Repeat

Obviously, one test will not provide you with all the information. Keep on repeating the process and generate new ideas successfully that result greatly.