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Graphic designers play an important role in designing e-brochures, websites and other forms of advertising. They make the site more visually attractive and communicative. That’s why a graphic designer is called a visual communicator who is perfect in creating visual concepts by using hands and computer software. The designer works on a variety of mediums to communicate a particular idea which is using in promotions or advertising like fonts, colours, images, shapes, animation etc. They collaborate with web designers and developers to create a professional website.
Like web designers and developers, graphic designers also make mistakes. This article shows some mistakes made by many graphic designers and mostly by novice.
Start Working without Understanding the Brief
Without getting a clear idea of what the client wants to say designers can end up designing something which is of no use. This is simply called wastage of time because it needs to work on redesigning. At the same time, you cannot make better impression in front of the client. You may fail to establish happy client relationship.
It is necessary that designers pay attention to the client’s words since from the starting. They can note down all important aspects and features which are emphasising by the client.
Using Incorrect Typography
There are varieties of sources to download free fonts but designers need to be careful about the potential pitfalls in terms of legalities and usage rights. If you don’t follow the precaution you may need to work again on your font style. Professional graphic design companies like to buy fonts to maintain uniqueness in design. There are over 4 lakh fonts to choose from. Designers can work on the font that seems professional, readable and valuable. Choose a reliable source to get your fonts. Make your search wide to look for the right source for typography.
Overload of Font
The mistake is done by not only professionals but also novice graphic designers. They feel that multiple typefaces can make the appearance more attractive and different. Too many typefaces actually spoil the design. They make the appearance cluttered and confusing. It is must to have a clear and formatted design. So, it is must to avoid using varied typefaces.
According to professionals, it is ideal to use two different fonts and use the different font weights to highlight areas.
Using Stock Images
Stock images are very helpful in graphic designing especially for those clients who want to keep their budget for graphic lower. Stock images are excellent but it doesn’t create the magic that original one can. Designers often use stock images to keep the budget of designing lower. But they should avoid using stock model images as a central focus because the choice cannot help to get uniqueness. It may possible that others may have also used the same images for central focus. This can be weak point of your design. So, be careful while using stock images.
Avoid Taking Inspiration
Are you those designers who feel himself confident using own ideas instead of getting ideas? No matter how confident you are it is necessary to be influenced by the designs of other designers. Search top graphic designs. Find out the essence of the design. It will help you gather ideas. It helps to enhance skills and makes your design creative. Graphic designing is not simple. Inspiration works better.
Using Colour Awfully
Like web designers, graphic designers also do mistake in choosing colour. The layout colour and the font colour should be contrast of each other so that readers can easily read it. Use colour according to the company standard. For example, if the graphic work is for an architect site, you may play with colours but if the work is for education or health, carefully use colour. It should be too vibrant.
Next Screen Infotech is a leading graphic design company in India, serving error free graphic designing services to its local and overseas clients since last 7 years. The company took up the charge of designing of multiple companies and showed its expertise in the field. It leads a team of expert graphic designers in Kolkata to serve the best services at attractive prices.
Browse www.nextscreen.in/graphic-design-company-kolkata.php to explore more about our company or call on +913364503573 for direct conversation.