White Hat SEO Vs Black Hat SEO

How do you differentiate White Hat and Black Hat SEO techniques? They serve the same purpose- enhancing the ranking of the site in the search engines. But do you know that the methods they follow are totally different? Black Hat SEO, as the name suggests, it is the technique to get higher search engine rankings by breaking search engine rules. Its prime purpose is only search engines rather than gaining audiences. It is typically used by those who are looking for quick rankings rather than a sustainable ranking result.

Google penalizes the sites that follow Black Hat SEO techniques. The ranking can suddenly go down or the site can be banned. These extreme steps by Google prevent sites to go for Black Hat SEO. It also manages the reputation of the search engines.

White Hat SEO is a safe play to get good and stable search rankings. It is opposite of Black Hat SEO. It helps to maintain the integrity of the site on a search engine result page by following search engine terms.

Under White Hat SEO technique, a professional SEO company in Kolkata, like Next Screen is committed to offer quality content. The site is optimized by providing related keywords and content. Keyword-rich meta tags are added. Promotion of the site is conducted in the safe manner. The professional SEO agency likes to use search engine optimization tools to implement and visualize keyword hierarchy and information architecture. Making the site navigation easy is what practiced under White Hat SEO.

If you are all set to get SEO services for online marketing, it is must for you to know the difference between Black Hat and White Hat SEO. Remember, getting result from White Hat takes time. If you have patience to improve online marketing, SEO could be the best technique for you.

The Black Hat Search Engine Marketing techniques include multiple bad practices that you should be aware of:

• Content automation
• Hidden text and links
• Sneaky redirects
• Cloaking
• Keyword stuffing
• Article spinning
• Guest posting networks
• Purchasing links
• Doorway pages etc…

Stay competitive with White Hat SEO rather than Black Hat. Good luck for your online marketing!